Dear Audi Partners,

We did it, twice!

We are proud to share that Audi has claimed two prestigious category wins at the South African Car of the Year 2026 awards, cementing our position at the pinnacle of automotive excellence.

Audi A5 Sedan
Premium Car Category Winner

Audi RS Q8 performance
Performance Car Category Winner

 And that's not all. The Audi RS Q8 performance didn't stop at its category win; it went on to claim third place overall in the South African Car of the Year 2026 competition.

From the refined sophistication and design ethos of the Audi A5 Sedan to the raw, uncompromising power of the Audi RS Q8 performance, these results speak to what we have always stood for: Progressive design, innovative technology, everyday versatility, and exhilarating performance. In every sense, Vorsprung durch Technik in action.

We encourage you to take this momentum into your showrooms and share the news, celebrate the wins, and let these accolades do the talking with your customers.

We have prepared a few assets which can be downloaded from Dealer Hub:
  •   Social video / post (A5 & RS Q8 performance)
  •   Customer direct mailer template
  •   A5 demo vehicle branding template
Dealers are also welcome to create their own assets promoting the COTY 2026 wins for any Audi A5 or RS Q8 marketing materials. Please do submit these elements for approval to My Adbox.

To our Dealer network: thank you! These wins belong to all of us.